The allure of exercise has become so much more than attaining a leaner physique. Fitness facilities can leverage a growing appreciation for how exercise supports mental health and well-being. Gym environments and their staff can help members notice the effects of their gym activities (exercise, hot and cold water/sauna/steam, etc.) on their mental health and let them know how science validates that personal experience. Members can form a more positive association with gym visits when facility messaging, imagery, and staff conversations affirm the mood-boosting and physical benefits of exercise. Dr. Karlie Intlekofer, Dr. Cassandra Vieten, and Victor Brick explore how to boost member motivation and engagement by bringing mental well-being to the forefront.
The slide deck and additional resources referenced in the presentation can be downloaded here: Education Session Complementary Resources