It is estimated that there are now over 5.2 BILLION* email accounts across the world. And there are also 109 BILLION business emails sent daily. Yes, billion with a B! It’s no wonder that email continues to be the most effective form of communication, beating out search, social media and retargeting for best customer acquisition and retention.
Why implement email marketing?
It’s Inexpensive – You don’t need a large budget to implement email marketing or to maintain it. In fact, it costs just pennies per recipient. And in comparison, to other paid marketing avenues that cost thousands of dollars per year, email marketing offers a high return-on-investment (ROI).
Great ROI – Per the Direct Marketing Association, for every dollar you spend in email marketing it will generate $40 in revenue. Additionally, consumers who receive email marketing spend 83% more when shopping and their orders are 44% larger. Email marketing also helps drive traffic to your website and stores, improve sales conversions, and build brand awareness.
Easy to Execute – Creating email marketing campaigns are now simpler than ever with flexible, drag-and-drop templates, ready-made segments, and 1-click automations. In Global Marketing, we use is MailChimp to create and send emails. If your subsidiary is also using MailChimp, it’s especially easy to use the files we create for you and save to The Box for product launches and marketing campaigns.
It’s Measurable – Using email marketing software will give you insights into how your emails are performing. You can see who opened your emails, which links in your emails were clicked, who unsubscribed and much more. This gives you the opportunity to optimize your emails and find out what works and what doesn’t. Also, you can consider audience segments, best send times, A/B testing, mobile reporting and much more!
Without a doubt, email marketing is the top performing marketing tactic right now. So, if you haven’t already started, get growing your email lists and build out campaigns to connect with those who have already shown interest! If we can help, please let us know!
*http://www.radicati.com/wp/wp-content/uploads/2014/01/Email-Statistics-Report-2014-2018-Executive-Summary.pdf